Drew's story
I'm from Chicago but currently live in Denver with my wife, Lauren, and our dog, Riggins.
I’ve been fully entrenched in the digital marketing space for over 12 years. I started my career at a Chicago-based digital marketing agency called Logical Media Group. I joined in the startup stage (employee #6), was quickly promoted to leadership, and ultimately helped the founder grow it to 45+ employees and an Inc. 5000 fastest growing business. During my 9.5 year tenure, I led the SEO department (a team of ~10 SEO specialists) and then eventually became the Associate Director of Media, leading the respective SEO, SEM, and Paid Social department heads. In March ’21, I made an amicable exit and started my own shop.
In terms of capabilities, my life’s passion and core competency falls in SEO. I’ve developed proprietary (and proven) keyword research methodologies, spoken at industry events, and taught/led dozens of colleagues to success of their own.
Beyond SEO, I also help clients with SEM (search engine marketing i.e., Google Ads). However, it’s a little different in that I don’t typically seek large, SEM-only clients (think: $100k+ in monthly media). Rather, I offer a unique "hybrid search" approach for clients, identifying ways to help SEO fuel SEM (and vice versa), with the goal of finding the best combination of SEO and SEM to maximize return. I also remove the barrier to entry that most businesses face when looking to work with a traditional agency (most agencies have separate minimums for SEO and SEM because you’re working with two siloed departments).
Lastly, I offer an advanced skillset in custom Google Analytics configurations. I'm a product expert in Google Analytics 4, Tag Manager, and Looker Studio.
