Drew's story
I'm from Chicago but currently live in Golden, CO with my wife, Lauren, our dog, Riggins, and our baby daughter, Margot.
I started my digital marketing career over 14 years ago at a Chicago-based agency called Logical Media Group. I joined in the startup stage (employee #6), was quickly promoted to leadership, and ultimately helped the founder grow it to 45+ employees and a consecutive Inc. 5000 fastest growing business. During my 9.5 year tenure, I led the SEO department and then eventually became the Associate Director of Media, leading the respective SEO, Paid Search, and Paid Social department heads. In March ’21, I made an amicable exit to start my own shop.
In terms of capability, my life’s passion and core competency falls in SEO/GEO (generative engine optimization). I’ve developed proprietary (and proven) keyword research methodologies, spoken at SEO industry events, and taught/led dozens of colleagues to success of their own.
Beyond SEO/GEO, I also help clients with SEM (e.g., Google Ads). However, it’s a little different in that I don’t typically seek large, SEM-only clients (think: $100k+ in monthly media). Rather, I offer a unique "hybrid search" approach for clients, identifying ways to help SEO/GEO fuel Google Ads (and vice versa), with the goal of finding the best combination to maximize return. I also remove the barrier to entry that most businesses face when looking to work with a traditional agency (i.e., paying separate minimums for each service).
Lastly, I offer an advanced skillset in custom Google Analytics configurations. I'm a product expert in Google Analytics 4, Tag Manager, and Looker Studio.
